Hugo Lugo

Hugo Lugo

The menu navigation of the Mexican artist’s website is concieved as a path or a look under a microscope. The name of the artist is the small and pale »origin« and then, upon opening the next submenu, the typography becomes step by step bigger and darker. This paradoxical way of using proportions can often be found within Lugo’s work. www.hugolugo.com

ClientHugo Lugo
Media

Website

ClientHugo Lugo
Media

Website


Further projects