Wir Stärken Mädchen (We Empower Girls) is a program that promotes euqal rights for girls and young women in education. The aim is to encourage girls to go their own way with self-confidence – regardless of stereotypes. The uplifted M in the logo reminds of exponentation in mathematics. It stands for the power that girls have. In addition, powerful colors and typographies generate strong and positive energy while overcoming traditional clichés at the same time. wir-staerken-maedchen.de