The International Journalists’ Programmes (IJP) promote international exchange between journalists and the media. For IJP, we developed a visual language that is contemporary, trustworthy and, thanks to its clean design, targets the IJP’s ambitious youth to mid-career audience. The website’s focus is on smooth, concise navigation through numerous options, while oversized typographical elements are used selectively on the page. Letters and characters become colorful and attractive, bringing content closer to the user. The subtle, light-grey background has a digitised newspaper feel. A narrative text animation to enter the page conveys the idea of contemporary journalism that’s strength lies in the diversity of its journalists. www.ijp.org
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