Uraomote is Japanese and means »both sides«. The corporate design for the same-named Japanese fashion label based in Berlin combines Western and Japanese culture. The letters of the logo describe a semicircle, the direction of reading changes minimally until one is finally upside down. The two corporate colours black and white are restrained and minimalist, the focus is on fashion. High-quality paper with cotton haptically communicates the high quality of Uraomote’s fabrics. www.uraomote.org
