The redesign of the brand presence of the Berlin based bakery Czerr includes all of its visual and textual levels. Detailed optimization of the lettering, adjustment of the illustrative style of the ear to fit in with the typography and alignment of the color scheme throughout the media range. Furthermore mischen develops the new subline »Naturbäckerei seit 1948« (»Natural bakery since 1948«). It strengthens the brand by refering to the traditional craftmanship which is very alive at Czerr down to the present day.