The corporate design for the group practice Ihre Ärztinnen am Lietzensee – General Medicine and Diabetology communicates via friendly pictograms the practice’s core competency. Each doctor has her own pattern which visualizes her field of expertise. The vivid green stands for healthiness and growth, the deep azure has a stimulating and freshening effect, it furthermore refers to the diabetes logo of the UN. Both of the colors are strongly connected to the location of the practice, the lake Lietzensee. The design provides an emotional access, it creates confidence and is highly recognizable.